Dual Sync Logo DUAL SYNC

Paid Media

Strategic planning, execution, and optimization of paid online advertising campaigns to generate qualified traffic, leads, and sales for your business.

Learn More Contact Us
Paid Media Marketing

Main Activities of a Paid Media Analyst

1. Campaign Planning

  • • Defining objectives (awareness, leads, sales, visits, etc.)
  • • Choosing ideal channels and formats (search, display, video, shopping, social, etc.)
  • • Creating briefings for creatives (ads, videos, images)
  • • Target audience segmentation (demographics, interests, location, behavior)

2. Configuration and Execution

  • • Creating campaigns, ad sets/groups and ads
  • • Configuring conversion pixels, events and tags
  • • Integration with external platforms (CRM, Analytics, automations)

3. Continuous Optimization

  • • Monitoring of key metrics (CPC, CPM, CTR, CPA, ROAS, etc.)
  • • A/B tests (ads, creatives, audiences, landing pages)
  • • Budget and bid adjustments based on performance
  • • Negative of irrelevant keywords

4. Analysis of Results and Reports

  • • Analysis of conversion funnel and user behavior
  • • Creation of dashboards and reports (Google Data Studio, spreadsheets, etc.)
  • • Presentation of insights and recommendations to the client or leadership

5. Constant Updates

  • • Monitoring changes in platforms
  • • Studying trends, competition, and new media opportunities
  • • Applying best practices and testing new features

Essential Skills

Proficiency in Ads platforms Analytical thinking

Expert knowledge of major advertising platforms like Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads, combined with strong analytical abilities to interpret campaign data.

Sales funnels CRO & A/B testing

Understanding of consumer journeys and sales funnels, with expertise in conversion rate optimization techniques and systematic A/B testing methodologies.

Google Analytics Communication

Proficiency with analytics tools and attribution models, paired with excellent communication skills to clearly explain complex results and strategies to clients.

Platforms We Use

Google Ads

Google Ads

Meta Ads

Meta Ads

TikTok Ads

TikTok Ads

LinkedIn Ads

LinkedIn Ads

Ready to Boost Your Online Advertising?

Let our Paid Media experts help you create strategic campaigns that drive real results for your business.

Contact Us Today